Who is this workshop for?
This half day workshop is for business owners and marketing managers who are keen to take a fresh look at their website so as to ensure that it is delivering the maximum value to their business.
What you will learn:
We shall begin the session by covering the key elements of what makes a successful website - this will be full of ideas which attendees can take away and work on immediately.
We will then discuss analytics, tracking, and conversion rate optimisation - are essential components in creating a website system which constantly adds value to your business.
We shall cover:
- How to assess your website?
- What should it contain (and what should it not)
- Focussing on target audience
- How important is design?
- Copy & call-to-actions
- An overview of analytics
- Conversion Rate Optimisation for beginners
- The broader picture; where should your website fit in?
The session will allow for plenty of Q&A and interaction.
About the speaker:
Joel started at an early age watching programmes such Making The Most of the Micro and anything else that was even vaguely related to computers. He studied Computing at the University of Plymouth and obtained a 2:1 degree.
He has an impressive 15 years IT industry experience; working for blue chip companies such as American Express and British Airways. In the late 90’s he was working on OS/390 IBM mainframe computers but soon moved over to web technology; which looked like it had a bit of a future!