Posted By Brand51 on 12th March 2018
Since their conception, images have become increasingly integral to design. In the internet age, we...
Posted By Brand51 on 5th March 2018
Colour affects the way we think. Don’t take our word for it – there have been plenty of...
Posted By Brand51 on 6th February 2018
When it comes to design and branding, creativity is the sprinkle of magic dust which separates the unique...
Posted By Brand51 on 10th January 2018
There is connecting with customers, and then there is connecting with customers on an emotional level....
Posted By Brand51 on 5th December 2017
It was the late 1970s, and Mark Guatieri had become disillusioned with test tubes and equations. His...
Posted By Brand51 on 7th November 2017
Ask a marketing manager or business owner, and they might see a company rebrand as a necessity; something...
Posted By Brand51 on 2nd October 2017
When we read, we digest information. And as with a drink that accompanies a meal, the way text is presented...
Posted By Brand51 on 26th September 2017
Good news! You don't have to spend a fortune on creating an effective brand. However, there are...
Posted By Brand51 on 12th September 2017
Whether a seasoned marketing professional or experienced business owner, many of us like to think we...
Posted By Brand51 on 8th August 2017
We’re often asked how we go about designing a brochure or leaflet, and what the process is, and...
Posted By Brand51 on 10th July 2017
We hear a lot about how to create and market a brand, but what about its actual value? In this month’s...
Posted By Brand51 on 15th June 2017
The robots are coming: What does Artificial Intelligence mean for designers? What if we replaced...
Posted By Brand51 on 2nd May 2017
When it comes to writing great content, less is often more. The skill of good writing is to...
Posted By Brand51 on 7th April 2017
SESSION 8). A Lesson in Branding With our business now “committed” to the class board,...
Posted By Brand51 on 5th April 2017
The typical marketing department of a successful company operates at a million miles an hour –...
Posted By Brand51 on 7th March 2017
It’s always interesting talking to businesses about the benefits of developing a more responsible...
Posted By Brand51 on 16th February 2017
Richard’s journey, so far! In the Beginning For me, it all started a...
Posted By Brand51 on 31st January 2017
SESSION 6). What a Difference a Break Makes! So, Christmas and the festive season has been and gone....
Posted By Brand51 on 17th January 2017
What marketing plans do you have in store for 2017? To help you, Brand51 have put together a...
Posted By Brand51 on 16th January 2017
Mark kept an activity diary while supporting St Bede’s Catholic College Young Enterprise...
Posted By Brand51 on 13th December 2016
Perfectionism is an admirable trait in many respects, and in photography it seems to be a characteristic...
Posted By Brand51 on 30th November 2016
We hear some pieces of marketing advice repeated so often, there is a danger of them becoming ingrained...
Posted By Brand51 on 1st November 2016
“The way to get started is to quit talking, and start doing,” said none other than Walt...
Posted By Brand51 on 13th October 2016
You know what they say about the importance of first impressions. It certainly applies in the case of...
Posted By Brand51 on 3rd October 2016
If you are preparing to choose a name for a new company, or are thinking of rebranding an existing entity,...
Posted By Brand51 on 31st August 2016
It was author Kevin Duncan that eulogised checklists in his popular business book ‘Tick, Achieve’....
Posted By Brand51 on 8th August 2016
While events can make for a welcome break from the normal office routine, for many companies their organising...
Posted By Brand51 on 12th July 2016
History tells us that on the 10th January 49BC General Suetonius crossed the river Rubicon and, knowing...
Posted By Brand51 on 18th March 2016
If the point of branding is to grab attention then surely anything that grabs that attention is a good...
Posted By Brand51 on 9th February 2016
Who owns your brand? It’s an interesting question because, when you think about it,...
Posted By Brand51 on 20th January 2016
Acres of expensive advertising in expensive glossy magazines together with endless campaigns to make...
Posted By Brand51 on 4th December 2015
Guest blog by Ros Conkie Ros Conkie is a Marketing Consultant based in Portishead, North Somerset....
Posted By Brand51 on 17th November 2015
With Christmas kicking off ever earlier each year it’s understandable that many of us start the...
Posted By Brand51 on 29th October 2015
In the rush that often accompanies the process of getting a logo designed to deadline, and any other...
Posted By Brand51 on 16th September 2015
If you’ve been reading our blogs over the past several months you’ll know that we take the...
Posted By Brand51 on 6th August 2015
Imagine for a moment that you know someone, maybe even a friend, and that you’ve invested the...
Posted By Brand51 on 13th July 2015
Did you know that, according to a study by Socialbakers, images on Facebook constitute 93% of the most...
Posted By Brand51 on 17th June 2015
What catches the public imagination soon goes viral, so we hope that the NHS Blood and Transplant’s...
Posted By Brand51 on 21st May 2015
It’s said that when you meet and have a conversation with someone that 93% of the impression they...
Posted By Brand51 on 10th April 2015
Having started our April open days it’s interesting to reflect on what the popular perception...
Posted By Brand51 on 25th March 2015
It’s said that one should make a point of meeting all your best customers and suppliers once very...
Posted By Brand51 on 27th February 2015
It’s said that a first impression is formed in less than a second, and that once it’s made...
Posted By Brand51 on 8th January 2015
Bear with us on this…how would it be if we applied the most common New Year’s Resolutions...
Posted By Brand51 on 20th November 2014
The truth is that everyone loves a good story. They appeal to our imagination and they give us an insight...
Posted By Brand51 on 23rd October 2014
There seems to have been a spate of “Tests” cropping up on Facebook recently. By simply...
Posted By Brand51 on 23rd September 2014
Let’s start with the basics; your brand is your reputation. It takes a long time to build a good...
Posted By Brand51 on 20th August 2014
So let’s get our terminology right here. Is a strap line the same as a slogan? Oh, and how about...
Posted By Brand51 on 22nd July 2014
So, we’ve established that your logo represents your brand, it’s the flag-carrier for what...
Posted By Brand51 on 22nd July 2014
If your website represents who you are as a business, your marketing collateral stakes out your position...
Posted By Brand51 on 23rd June 2014
So you want to be a World Cup winner in your business sector, to be the company everyone remembers,...
Posted By Brand51 on 10th June 2014
In our most recent post we gave a list of 11 questions that could form the basis of what we call “Vision...
Posted By Brand51 on 15th May 2014
Introduction A logo is not your brand, it represents your brand as much as a portrait represents...
Posted By Brand51 on 8th May 2014
If brand management means looking after and developing our reputation, and we work from the position...
Posted By Brand51 on 7th April 2014
Over the last several months we’ve been looking at what correctly be described as the philosophy...
Posted By Brand51 on 12th March 2014
If there was ever a man who knew how to use words it was Oscar Wilde. He said that he put his genius...
Posted By Brand51 on 18th February 2014
In our last blog we talked about relationship and the need, in this increasingly virtual world, to somehow...
Posted By Brand51 on 29th January 2014
In an increasingly virtual world, a world in which more than ever before we end up buying from people...
Posted By Brand51 on 20th December 2013
At this time of year it’s always worth having a re-cap, so here’s a synopsis of where the...
Posted By Brand51 on 26th November 2013
Our last posting talked about IQ, EQ and SQ, the difference between them and the need for each of these...
Posted By Brand51 on 22nd October 2013
In any piece of writing, be it a website, sales letter, advertising or whatever there are three constituent...
Posted By Brand51 on 21st September 2013
Avid readers of our occasional articles will remember that last time we posed the question whether our...
Posted By Brand51 on 29th August 2013
Here’s a question: Does your website represent your business or organisation as it is at the moment? To...
Posted By Brand51 on 31st July 2013
Roll of drums, sound the trumpets, Brand 51 is pleased to announce their sponsorship of Dings Crusaders...
Posted By Brand51 on 27th June 2013
Just recently we’ve been working on the creation of a new, refreshed logo for a client of ours....
Posted By Brand51 on 30th May 2013
It’s an interesting but rhetorical question: does the ownership of a keyboard make you a copy-writer,...
Posted By Brand51 on 23rd April 2013
Have you heard the phrase “Your silent salesman”? It usually refers to your sales brochures...
Posted By Brand51 on 27th March 2013
Did you know that the first logo to be trademarked was the red Bass beer triangle? That was in the 1870’s,...
Posted By Brand51 on 20th February 2013
Designing for print means different things to different people. If book publishing is your life, then...
Posted By Brand51 on 15th January 2013
Digital photography is the bane of the professional photographer. Now everyone can take a great photo! Err,...
Welcome to Brand51 Insights where we share our thoughts and useful tips to help you improve your company branding...
