If you have a business, you have a brand!
Brand51 throws its doors open for an Open Surgery on branding. Our ‘Branding Taster’ will start from scratch, getting you to grips with exactly what a brand is and why it is important, before moving on to key pointers on how to create and position your brand.
This workshop is completely free to attend, and will provide you with some valuable take-aways which can take your branding to the next level.
What do we cover?
Our ‘Branding Taster’ gives you plenty of practical elements to get your teeth into. We invite you to bring along examples of your own marketing collateral for our expert designers to critique and advise on.
This is a non-prescriptive workshop – we understand every brand is different, and our aim is to provide all attendees with practical pointers which they can use to enhance their branding.
Among the branding areas we will cover are:
- An overview of branding
- What is a brand? And why is it important?
- The difference between branding and marketing
- How to create a Brand name (dos and don’ts)
- Identity
- Perception
- Positioning
- Branding and storytelling
- Tips for branding success
Remember, it’s not a lecture! So you’ll be invited to take part in some interesting exercises and activities to uncover your brand. While retaining a serious business purpose, these workshops are usually a lot of fun, too.
Established brands have more chance of standing out from the competition, and our ‘Branding Taster’ can help you to embolden your branding ahead of a busy 2018.
Who should attend?
This is a workshop intended for both start-ups and SMEs who are working on their branding. The ‘Branding Taster’ is an Open Surgery, so anyone from owners to managers and executives are most welcome.
Places are limited, so we advise reserving your spot as early as possible.
Level:
Beginners to Intermediate: You might represent a start-up which wishes to learn more about branding, or be from an established business which has already begun branding activities.
Presenter Profiles:
Mark Guatieri
Mark is Senior Designer at Brand51. With over 30 years of graphic design and project management experience, Mark has helped various businesses to establish themselves as reputable brands through his expertise in all elements of design, graphic and complete brand identities.
Amit Kumar
Amit is Senior Marketing Executive at Brand51. A graduate from Bournemouth University with over 10+ years of marketing experience in Government, B2B and B2C companies, Amit is a member of CIM (Chartered Institute of Marketing) and has a great interest in Consumer Behaviour. He specialises in Branding, Storytelling and Brand Building.
Testimonials:
See what some of our attendees have to say about Brand51’s previous branding workshops:
“Friendly, welcoming, thought provoking and fascinating – thank you!” – Sharon Collier, The Leadership School
“It was really nice and I got all the answers to questions I had in my mind. I’m very influenced with this workshop” – Hardeep Kaur, Meadow Care Homes
“Loved it! I have learned so much.” – Katherine Collis, Bottlebeasts
“Really well put together, clear and focussed. Really approachable and friendly, knowledgeable presenters” – Rebecca Irving, Hours Inc.
Reserve your place now.