If you attended our introductory Branding Taster, or have a firm grip on branding basics but now wish to map out a full strategy - is it time to see ‘The Bigger Picture’?
‘Branding: The Bigger Picture’ will allow you to take a holistic view of branding, guide you clearly through the essential branding activities, and help you pinpoint exactly which elements are most important to achieving your unique business objectives.
So cut through the jargon, and pick up a bucket load of practical take-aways which can provide the basis for your branding strategy!
What do we cover?
1. Telling a story
In today’s hyper competitive market place, companies are fighting to engage potential customers. A brand which is able to tell a compelling story can go a long way to winning this battle; but how to go about it? Our ‘Branding: The Bigger Picture’ session will hand you some tips on how to craft a strong brand story, before highlighting some shining examples of storytelling from the leading brands.
2. Brand guidelines
In order to achieve the ‘big bang’ which marketing campaigns strive for, branding activities must form part of a foundation which is capable of underpinning your strategies for months, and even years. Right at the heart of this foundation are your brand guidelines. ‘Branding: The Bigger Picture’ will cover the structure and content of a brand guideline document before giving you all the best advice in the areas of:
- Design
- Logo
- Typography
- Colours
3. Building a brand
- Steps to build a strong brand.
- Top five keys to success for launching new brands.
4. Rebranding and Refreshing your Business
An effective brand refresh has the potential to revolutionise your business, but in order to have a galvanising effect, the process must be given due diligence. ‘Branding: The Bigger Picture’ will cover all the critical considerations for a rebrand, including mistakes to avoid, and offer our top rebranding tips. We will also run you through the ‘need to knows’ on conducting a brand audit.
Have your say
This workshop places a large emphasis on interaction. You’ll have the opportunity to pose questions and queries in a Q&A segment which will conclude the ‘Branding: The Bigger Picture’ session.
Who should attend?
‘Branding: The Bigger Picture’ is an in depth three hour session, held at Brand51 HQ. It is suitable for Marketing Executives who are seeking to develop branding expertise, as well as Marketing Managers and business owners who are determined to make the right branding decisions for their company.
Places are limited, so we advise reserving your spot as early as possible.
Level:
Intermediate. You will already have a grip on the meaning of branding and are currently engaged in, or planning, a branding strategy which aligns with your overarching business objectives.