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We’re often asked how we go about designing a brochure or leaflet, and what the process is, and...
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SESSION 8). A Lesson in Branding With our business now “committed” to the class board,...
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We hear some pieces of marketing advice repeated so often, there is a danger of them becoming ingrained...
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What catches the public imagination soon goes viral, so we hope that the NHS Blood and Transplant’s...
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It’s said that when you meet and have a conversation with someone that 93% of the impression they...
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Bear with us on this…how would it be if we applied the most common New Year’s Resolutions...
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The truth is that everyone loves a good story. They appeal to our imagination and they give us an insight...
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Let’s start with the basics; your brand is your reputation. It takes a long time to build a good...
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So let’s get our terminology right here. Is a strap line the same as a slogan? Oh, and how about...
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If your website represents who you are as a business, your marketing collateral stakes out your position...
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So, we’ve established that your logo represents your brand, it’s the flag-carrier for what...
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In our most recent post we gave a list of 11 questions that could form the basis of what we call “Vision...
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Introduction A logo is not your brand, it represents your brand as much as a portrait represents...
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Over the last several months we’ve been looking at what correctly be described as the philosophy...
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If there was ever a man who knew how to use words it was Oscar Wilde. He said that he put his genius...
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In our last blog we talked about relationship and the need, in this increasingly virtual world, to somehow...
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At this time of year it’s always worth having a re-cap, so here’s a synopsis of where the...
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Our last posting talked about IQ, EQ and SQ, the difference between them and the need for each of these...
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Just recently we’ve been working on the creation of a new, refreshed logo for a client of ours....
Welcome to Brand51 Insights where we share our thoughts and useful tips to help you improve your company branding...
