Brand51 Insight

8 Things You Need to Know Before Your Company Rebrand

8 Things You Need to Know Before Your Company Rebrand

Posted By Brand51 on 7th November 2017


Ask a marketing manager or business owner, and they might see a company rebrand as a necessity; something...

Marketing to Millennials: How to Engage With the Younger Generation

Marketing to Millennials: How to Engage With the Younger Generation

Posted By Brand51 on 12th September 2017


Whether a seasoned marketing professional or experienced business owner, many of us like to think we...

Mark's 10 Top Tips for Designing a Leaflet

Mark's 10 Top Tips for Designing a Leaflet

Posted By Brand51 on 8th August 2017


We’re often asked how we go about designing a brochure or leaflet, and what the process is, and...

How to Add Value to Your Brand

How to Add Value to Your Brand

Posted By Brand51 on 10th July 2017


We hear a lot about how to create and market a brand, but what about its actual value? In this month’s...

The robots are coming: What does Artificial Intelligence mean for designers?

The robots are coming: What does Artificial Intelligence mean for designers?

Posted By Brand51 on 15th June 2017


The robots are coming: What does Artificial Intelligence mean for designers? What if we replaced...

Brand Guidelines on the Backburner? Here's How to go About Them

Brand Guidelines on the Backburner? Here's How to go About Them

Posted By Brand51 on 5th April 2017


The typical marketing department of a successful company operates at a million miles an hour –...

Driving value from values

Driving value from values

Posted By Brand51 on 7th March 2017


It’s always interesting talking to businesses about the benefits of developing a more responsible...

Will Brexit change your marketing plan?

Will Brexit change your marketing plan?

Posted By Brand51 on 12th July 2016


History tells us that on the 10th January 49BC General Suetonius crossed the river Rubicon and, knowing...

Ready, Steady? Christmas!

Ready, Steady? Christmas!

Posted By Brand51 on 17th November 2015


With Christmas kicking off ever earlier each year it’s understandable that many of us start the...

What happens when your branding isn't consistent?

What happens when your branding isn't consistent?

Posted By Brand51 on 16th September 2015


If you’ve been reading our blogs over the past several months you’ll know that we take the...

Consistency... How does it matter?

Consistency... How does it matter?

Posted By Brand51 on 6th August 2015


Imagine for a moment that you know someone, maybe even a friend, and that you’ve invested the...

The Importance of Visual Branding in Social Media

The Importance of Visual Branding in Social Media

Posted By Brand51 on 13th July 2015


Did you know that, according to a study by Socialbakers, images on Facebook constitute 93% of the most...

Why Things go Viral

Why Things go Viral

Posted By Brand51 on 17th June 2015


What catches the public imagination soon goes viral, so we hope that the NHS Blood and Transplant’s...

Truth, Perception and the Difference Between?.

Truth, Perception and the Difference Between?.

Posted By Brand51 on 10th April 2015


Having started our April open days it’s interesting to reflect on what the popular perception...

A Fresh View: Keeping your Brand Ahead

A Fresh View: Keeping your Brand Ahead

Posted By Brand51 on 25th March 2015


It’s said that one should make a point of meeting all your best customers and suppliers once very...

Making that First Impression

Making that First Impression

Posted By Brand51 on 27th February 2015


It’s said that a first impression is formed in less than a second, and that once it’s made...

When common resolutions are applied to your branding & marketing!

When common resolutions are applied to your branding & marketing!

Posted By Brand51 on 8th January 2015


Bear with us on this…how would it be if we applied the most common New Year’s Resolutions...

Creating Virtual Friendships

Creating Virtual Friendships

Posted By Brand51 on 20th November 2014


The truth is that everyone loves a good story. They appeal to our imagination and they give us an insight...

Colour Me Purple?

Colour Me Purple?

Posted By Brand51 on 23rd October 2014


There seems to have been a spate of “Tests” cropping up on Facebook recently. By simply...

Getting to know you; the secret of consistent branding

Getting to know you; the secret of consistent branding

Posted By Brand51 on 23rd September 2014


Let’s start with the basics; your brand is your reputation. It takes a long time to build a good...

What's in a Strap Line?

What's in a Strap Line?

Posted By Brand51 on 20th August 2014


So let’s get our terminology right here. Is a strap line the same as a slogan? Oh, and how about...

Give your Brand a Facelift not a Face change?

Give your Brand a Facelift not a Face change?

Posted By Brand51 on 22nd July 2014


So, we’ve established that your logo represents your brand, it’s the flag-carrier for what...

How was that for you?

How was that for you?

Posted By Brand51 on 22nd July 2014


If your website represents who you are as a business, your marketing collateral stakes out your position...

Create a World Cup Brand ­? without it costing a fortune!

Create a World Cup Brand ­? without it costing a fortune!

Posted By Brand51 on 23rd June 2014


So you want to be a World Cup winner in your business sector, to be the company everyone remembers,...

So, what is it you really do?

So, what is it you really do?

Posted By Brand51 on 10th June 2014


In our most recent post we gave a list of 11 questions that could form the basis of what we call “Vision...

Vision and Values. Developing your company profile into your brand.

Vision and Values. Developing your company profile into your brand.

Posted By Brand51 on 15th May 2014


Introduction   A logo is not your brand, it represents your brand as much as a portrait represents...

Brand Management? More than just guarding your reputation

Brand Management? More than just guarding your reputation

Posted By Brand51 on 8th May 2014


If brand management means looking after and developing our reputation, and we work from the position...

And Now? in Practise

And Now? in Practise

Posted By Brand51 on 7th April 2014


Over the last several months we’ve been looking at what correctly be described as the philosophy...

The importance of Relationship and Design

The importance of Relationship and Design

Posted By Brand51 on 20th December 2013


At this time of year it’s always worth having a re-cap, so here’s a synopsis of where the...

Vision & Values, the Heart of your Brand

Vision & Values, the Heart of your Brand

Posted By Brand51 on 26th November 2013


Our last posting talked about IQ, EQ and SQ, the difference between them and the need for each of these...

Vision and Belief

Vision and Belief

Posted By Brand51 on 22nd October 2013


In any piece of writing, be it a website, sales letter, advertising or whatever there are three constituent...

Growing into your Brand, Part 2

Growing into your Brand, Part 2

Posted By Brand51 on 21st September 2013


Avid readers of our occasional articles will remember that last time we posed the question whether our...

Growing into your Brand

Growing into your Brand

Posted By Brand51 on 29th August 2013


Here’s a question: Does your website represent your business or organisation as it is at the moment?   To...

Thinking of Sponsoring?

Thinking of Sponsoring?

Posted By Brand51 on 31st July 2013


Roll of drums, sound the trumpets, Brand 51 is pleased to announce their sponsorship of Dings Crusaders...

What a difference a font makes...

What a difference a font makes...

Posted By Brand51 on 27th June 2013


Just recently we’ve been working on the creation of a new, refreshed logo for a client of ours....

Snappy Happy

Snappy Happy

Posted By Brand51 on 30th May 2013


It’s an interesting but rhetorical question: does the ownership of a keyboard make you a copy-writer,...

Your Silent Salesman

Your Silent Salesman

Posted By Brand51 on 23rd April 2013


Have you heard the phrase “Your silent salesman”? It usually refers to your sales brochures...

About our blog

Welcome to Brand51 Insights where we share our thoughts and useful tips to help you improve your company branding...

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